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  • Access Mintel AcademicMintel,
  • Brief description Access to Mintel market reports
  • Resource type Reports and statistics
  • Accessibility Statement not provided by Mintel

Update to Mintel (January 2020)

Mintel have recently updated their homepage. Enter your search terms in the search box. You can then use the filters to narrow down your search.  The reports are still in the same format.

You now can 'personalise' your usage to allow you to save favourites:

Click on Welcome and select My account

Click on Update your details

Choose Academic Users and Search for University of Cumbria

Make sure your name appears on the screen. If not enter your name and Uni email in Preferences

Click on Mintel Reports or Mintel Market Sizes to search

Click on the Stars to save to favourites. You can also set email alerts for new titles under the search box once you have searched.

NB:  You will need to do this login each time to access these favourites.


If required, login using your university email address and password.

If you have any problems logging in OFF campus go to and look for the Federated Login option.

Any problems do let us know on

Full Details

Mintel is a market intelligence company, providing detailed insights into consumer and business market sectors. The reports and analysis include market data, competitive intelligence and product intelligence. Mintel uses both industry and government sources plus data from their own consumer research which provides detailed consumer behaviour.

Important: please note that Mintel must only be used by students for non-commercial academic study associated with University of Cumbria modules.

Date Range

Content is regularly updated.


Over a 1000 reports plus continuous updating of news about product and business innovations etc. We subscribe to mainly the UK reports but in addition can access up to date analyst insights from around the world.


Within reports you can download summaries, infographics, powerpoint presentations and use the databook to create excel graphs and charts

Search Tips

Use the search box to search for a particular sector or company.

Narrow your search by using the filters eg Category, Region etc.

Choose the type of material you want from the drop down by 'Show all Content Types'


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