Mintel
- Access Mintel Academic
- Brief description Access to Mintel market reports
- Resource type Reports and statistics
- Accessibility Statement not provided by Mintel
What is Mintel
Mintel is a market intelligence company, providing detailed insights into consumer and business market sectors. The reports and analysis include market data, strategy, competitive intelligence and product intelligence. Mintel uses both industry and government sources plus data from their own consumer research which provides detailed consumer behaviour.
Searching on Mintel
- Enter market sector or company in search box
- Use filters for different types of report / information
- Access reports, news, observations.
- Within reports find market overviews and drivers, consumer behaviour research and company and brand information.
Additional material: - Trendscape - from the results page look for 'Explore the Trendscape' tiles - this is a brainstorming tool to help you explore trends and look for gaps or opportunities. Really useful for innovation. Click to see the Trendscape guide (login required)
- Analytics tools - from the top menu. Interactive websites for delving into Consumer Data and Market Sizes.
Access
If required, login using your university email address and password.
If you have any problems logging in OFF campus go to https://clients.mintel.com and look for the Federated Login option.
Any problems do let us know on skills@cumbria.ac.uk
Important: please note that Mintel must only be used by students for non-commercial academic study associated with University of Cumbria modules.
Date Range
Content is regularly updated.
Size
Over a 1000 reports plus continuous updating of news about product and business innovations etc. We subscribe to mainly the UK reports but in addition can access up to date analyst insights from around the world.
Features
Within reports you can download summaries, infographics, powerpoint presentations and use the databook to create excel graphs and charts
NB You cannot download whole reports.