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Showing in your job application and at interview that you understand a company’s values, culture, goals and challenges can significantly increase your chances of success in the recruitment process. This section covers the importance of employer research.

  • What To Research And Why

    This short interactive e-learning course is a good place to start. Click on the image to set up your Targetjobs account to access this and other Pathway courses.

    Pathway How to give your job applications an edge with employer research, How to give your job applications an edge with employer research - Do you know how to use employer research to your advantage? By the end of this 15 minute course you'll know how.

     

    What to Research?

    Useful information about an employer’s mission, values, and any current or recent initiatives and achievements can often be found on their official website and social media profiles. Study these carefully and make references to them in your application and at interview. 

    You can also find clues about company culture and organisational objectives in the job advert, job description and recruitment section on their website. 

    Linkedin is a valuable tool for researching companies and finding key contacts. Explore our Build your Networks section for more information. 

    Attending career events, talks, webinars or conferences hosted by the company can also give you a feel for company culture. 

    Engineering students 

    Find out what you need to know about beginning your career as a graduate engineer. Learn about the jobs you can apply to, the industries you can work in and how to make a successful application. 

    https://targetjobs.co.uk/careers-advice/engineering/how-do-i-get-engineering-graduate-job 

     

  • What Skills Do Employers Value The Most?

    Watch this short guide from Targetjobs and discover the top 10 skills that will get you a job! 

     

     

    Additional links and resources 

    What skills do employers want? | Prospects.ac.uk 

    https://targetjobs.co.uk/careers-advice/skills-for-getting-a-job/what-are-top-10-skills-thatll-get-you-job-when-you-graduate

     

  • Why You Need To Gain Commercial Awareness

    Commercial awareness means demonstrating to a prospective employer that you understand their goals, challenges, and competitors.  Here are 5 ways you can impress a prospective employer with your commercial awareness: 

    Stay updated with the latest sector news from industry specific publications. Here are some examples: 

    Business Mattters

    Business Leader

    Retail Week

    Real Business

    Insider Magazine

    Insider Media Limited

     

    Network with professionals - see our section on Build your Networks

    Follow companies on social media - see our section on Digital Networking: Linkedin and other social media

    Connect with UoC alumni: Cumbria Network

    Watch this short e-learning course. Click on the image to set up a Targetjobs account and access this and other Pathways courses:

    Pathway How to boost your commercial awareness, How to boost your commerical awareness - by the end of this course, you will have the tools and know-how you need to improve your commercial awareness and take your commercial thinking to the next level

     

     

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